The Garage San Francisco is on a mission to mobilize Northwestern’s 16,000+ alumni in the Bay Area to fuel community-driven innovation, The Northwestern Way.
That’s why we’re piloting Ignite, a six-month accelerator designed to help early-stage alumni founders scale faster by connecting them with the right alumni—the ‘Who’ that fuels the ‘How’ of entrepreneurship.
You’ve done the hard part—launched your product, gained early traction, and maybe even closed a round of funding. Now you’re staring down the real challenge: how to scale.
That means building a world-class team, landing your next customers, refining your product, and securing the capital to grow.
Too often, founders try to do it all alone. But growth doesn’t come from doing more—it comes from doing it with the right people. You go further, faster when you stop asking "How do I do this?" and start asking "Who can help me do this better?"
That’s where Ignite comes in.
Inspired by the Who Not How philosophy, Ignite connects Founders- in-Residence (FIRs), select alumni founders, with seasoned mentors, investors, operators, and early adopters——each playing a strategic role in helping you unlock opportunities, accelerate growth, and turn traction into scalable success.
You bring the “What” and the “Why.” Ignite helps you find the “Who” to unlock the “How.”
Before scaling, founders must understand their unique strengths, execution gaps, and strategic priorities.
- Leadership Coaching
- Business Gap Mapping
- Strategic Roadmap Development
Outcome: Clarity on the What and Why—positioning you to connect with the right Who’s in Phase 2.
Build your support system through curated mentor relationships and targeted networking.
- Mentor Matching
- Startup Matchmaking (for team, customer, and investor growth)
- Warm Intros to Customers and Capital
Outcome: Strategic “Who’s” in place to support your next stage of execution.
This is the ‘How’ phase—where connections turn into traction.
- Execution Support from Mentors
- Customer and Investor Engagement
- Demo Day Preparation & Fundraising Readiness
Demo Day (Month 6): Present your growth to a panel of alumni investors, partners, and mentors.
Outcome: Validated business growth, investor leads, customer traction, and momentum to raise growth capital.
FIRs are early-stage Northwestern alumni founders who’ve already achieved traction—through PreSeed or Seed funding, or significant customer revenue—and are now focused on scaling. As a FIR, you’ll gain access to curated connections, 1:1 mentorship, strategic programming, and a dynamic community of fellow founders.
You’ll also participate in monthly peer-led Founder Circles, matched accountability pods, and high-impact events that support growth across four pillars: team, customer, investor, and leadership development.
📅 Applications Open: March 31 – May 4, 2025 (Rolling)
📅 Program Begins: June 2, 2025
📅 Mentorship Begins: July 11, 2025 (at the Ignite Retreat)
MIRs are experienced Northwestern alumni operators, investors, and domain experts who want to help shape the next generation of alumni-led startups. As a MIR, you’ll be paired with a FIR (or small group of founders) and offer support through 1:1 mentorship, warm introductions, strategic guidance, and ongoing collaboration throughout the program.
The formal mentor-mentee relationship begins at the Ignite Retreat on July 11, 2025, where we kick off team-building, founder development, and personalized matching.
📅 Applications Open: May 19 – June 22, 2025 (Rolling)
📅 Mentorship Begins: July 11, 2025 (at the Ignite Retreat)
It's equity-free, alumni-powered, relationship-driven, and built to serve high-caliber founders with real traction. You’re scaling—not starting from zero.
Strategic mentorship, warm intros to customers/investors, high-impact events, co-working space, peer circles, and alumni community support—all equity-free.
Mentors-in-Residence (alumni founders/operators), Investors, Startup Talent, Corporate Customers, and a community of people who get it.
We’ll select 8–10 FIRs for this inaugural cohort.
You join the Ignite Alumni Network—a growing ecosystem of trusted collaborators, advisors, and supporters. You’ll get ongoing visibility, invites, and community.
If you’ve launched, gained traction, and now need the right "Who" to unlock your "How" across team, customer, product, and capital—this program is for you.
Nope! While we support investor readiness, many founders scale through revenue, not funding. If you’re growing through customer traction and hiring, Ignite still meets you there.
🤝 Founder Expectations:
To make the most of the Ignite experience, we ask FIRs to:
🕚 Commit to ~1 hour/week of programming, including being onsite at The Garage SF on Fridays from 12-1 pm for Ignite activities (Founder Circles, Accountability Pods, Lunch & Learns, etc.).
🕚 Engage with your paired Mentor-in-Residence (~4 hours per month) to gain strategic guidance and build a meaningful mentor relationship.
🕚 Host 1 Lunch & Learn at a designated Co-Working Friday to share your insights and experiences.
🕚 Write 1 blog post to share valuable takeaways or lessons learned with The Garage SF community.
🕚 Participate in community events, co-working sessions, and mentor office hours as needed.
🤝 Mentor Expectations:
MIRs play a critical role in guiding founders throughout the program. We ask MIRs to:
🕚 Maintain consistent communication with paired FIR(s) (~4 hours per month).
🕚 Host 2 (3-hour) office hours on select Fridays of your choosing to provide guidance and support.
🕚 Organize a workshop based on your expertise and aligned with FIRs’ needs.
🕚 Attend community events and Co-Working Fridays when available to stay engaged and connected.
These commitments help build a thriving community and foster meaningful connections between founders and mentors. Please confirm your agreement to these expectations when applying.
📅 March 31 – May 4, 2025, FIR Applications Open (Rolling)
📅 May 19, 2025, Founders-in-Residence Announced
📅 June 2, 2025, FIR Program Kickoff
📅 July 11, 2025, Ignite Retreat (Leadership, MIR matching, team-building)
📅 December 5, 2025, Demo Day Showcase in SF
🔍 Problem – Clear articulation of a significant market need
💡 Proposition – Compelling, scalable, defensible solution
📈 Progress – Demonstrated traction & key milestones
👥 People – Founder clarity, strength, and alignment with Ignite’s values