Startup Toolkit

Apps/Web

AppMachine
AppMachine free software platform to build and design your own app without any technical or design skills. It uses a building block system to plug together pre-built elements.

Balsamiq
Balsamiq Mockups is a rapid wireframing tool that aims to reproduce the experience of sketching on a whiteboard, but using a computer. It's fast and easy wireframing.

Crazy Egg
Crazy Egg is a tool for evaluating website engagement. It creates heatmaps and scrollmaps that clue you in to customer interest and disengagement points.

FiveSecondTest
FiveSecondTest is a service that provides user interface feedback based on exposing testers to your site for only 5 seconds. By limiting exposure to 5 seconds, FiveSecondTest helps you identify and hone the most prominent and memorable elements of your design.

Flinto
Flinto is an interactive prototyping mobile app specifically for iOS and Android prototypes. It's designed to allow you to test your product at the wireframing and design stage rather than at the development stage.

Fluid
Fluid UI is an interactive prototyping tool for mobile apps that allows for testing both in-browser or through a mobile app.

InVision
InVision is an interactive prototyping tool built to foster collaboration and iteration. InVision helps design, review and user-test a product before writing a single line of code, with tools for design prototyping, feedback, task management and version control.

Keynotopia
Keynotetopia enables you to create mobile, web and desktop app mockups from Keynote and PowerPoint, by providing an additional library of vector user interface components to modify and make presentations interactive.

Namecheap
Namecheap offers domain names at some of the best prices in the industry, along with full-featured hosting packages, secure SSL certificates, WhoisGuard privacy protection service, and more.

Optimizely
Optimizely is a widely-used A/B and multivariate testing tool for website optimization.

PlaceIt
PlaceIt processes screenshots of websites or apps and places them within high-design environments for a final photo that can be used as marketing collateral.

Proto.io
Proto.io is an interactive prototyping tool for turning your wireframes and mobile mockups into interactive prototypes, filled with rich media, animations, and touch events.

Squarespace
Squarespace is a full service website design platform and host, and is ideal for small scale eCommerce sites, and personal websites.

Unbouce
Unbouce is a drag & drop landing page builder designed to allow you to A/B test your landing page without cumbersome redesign in every iteration.

Weebly
Weebly is a drag and drop website builder that makes it easy to quickly and affordably create a well designed website in-browser.

Wix
Wix is a free template based drag and drop website builder.

E-Commerce Tools

Shopify
Shopify is a CMS platform to build and manage eCommerce websites, and integrates design, management, and checkout solutions.

Squarespace
Squarespace is a full service website design platform and host, and is ideal for small scale eCommerce sites, and personal websites.

Analytics

Alexa
Alexa provides insight into the traffic and performance of any website, and also has service packages that allow you to leverage their data into competitive insights.

Google Keyword Planner
Google Keyword Planner shows you keyword volume by month, and can be filtered by geography, device, and more. It's a powerful way to easily understand "demand" for specific searches.

Google Trends
Google Trends is way to research changes in Google search volume over time in order to identify emerging topics of interest, gauge audience volume, and get a birds eye view of brand strength.

Hootesuite
Hootsuite is a social media management dashboard that centralizes your account management with social analytics, and provides a full service option for pushing content and evaluating its impact.

Moz
MOZ is a software package to manage SEO and inbound marketing tool that helps you evaluate and manage social, branding, link building, and content marketing.

SEMrush
SEMrush is a research tool that allows you to identify your keyword competitors, and to evaluate their ad spending, SEO positioning, and search positions, among many other metrics.

Twitter Counter
Twittercounter is a Twitter analytics tool that helps you evaluate the strength, reach, and habits of your own twitter account as well as competitors.

Marketing/Other Tools

MailChimp
MailChimp provides e-mail marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.

Eventbrite
Eventbrite is the world's largest self-service ticketing platform. We build the technology to allow anyone to create, share, find and attend new things to do that fuel their passions and enrich their lives.

Thunderclap
Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks.

Insightly
Insightly is a simple to use yet powerful CRM system for small business. It features integrations to G Suite, Office 365, MailChimp, and major social media sites.

Indiegogo
Indiegogo campaigns pair the freedom to tell your story your way with expert resources created by our team of strategists. Flexibility + empowerment = crowdfunding success.

Intercom
Intercom makes customer messaging products for sales, marketing, and support teams, connected on one platform.

Kickstarter
Kickstarter helps creators find the resources and support they need to make their ideas a reality. To date, tens of thousands of projects — big and small — have come to life with the support of the Kickstarter community.

Zapier
Zapier is a tool that allows you to connect apps you use every day to automate tasks and save time. Fiverr is a global online marketplace offering tasks and services, beginning at a cost of $5 per job performed. The site is primarily used by freelancers who use Fiverr to offer services to customers worldwide.